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Gucci Spring/Summer 2018 ‘Utopian Fantasy’

December 27, 2017

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Inspired by the ethereal painting of Ophelia (1852) by John Everett Millais which hangs in the Tate Britain in London, artist Ignasi Monreal creates a golden sequin dress by Alessandro Michele for the Gucci Spring Summer 2018 campaign Gucci Hallucination.

Presenting the Gucci Hallucination campaign for Gucci Spring Summer 2018, illustrated by artist Ignasi Monreal. Images inspired by paintings from the Dutch Renaissance and noted artworks from diverse centuries. Women’s and men’s looks from the collection by Alessandro Michele are woven into a work influenced by ‘The Garden of Earthly Delights’ (1490-1500) by Hieronymus Bosch held at Museo del Prado, Madrid, and ‘The Arnolfini Portrait’ (1434) by Jan van Eyck, National Gallery, London.

Fishing in the clouds, cupolas on the horizon: inside an artwork by Ignasi Monreal for the Gucci Spring Summer 2018 campaign Gucci Hallucination. In looks by Alessandro Michele, the women also wear crystal-studded Gucci Eyewear and carry GG motif and Web stripe bags.

Mermaids on a rock wearing the ice skater inspired gowns from the Gucci Spring Summer 2018 collection by Alessandro Michele. Created by Ignasi Monreal, the artwork is part of the Gucci Spring Summer 2018 campaign Gucci Hallucination.

A gondola steered by a gondolier dressed in a Gucci Elton John look inspired by an original Bob Mackie bomber from sir Elton John’s archive. Mermaids are in the water, an owl in the air and a man reclines in the plush seat wearing a look by Alessandro Michele. Designed by the hand of Ignasi Monreal, an image from the Gucci Spring Summer 2018 campaign Gucci Hallunication.

A knight on horseback carrying a new men’s suede tote with interlocking G, while a castle stands on an island suspended in the air, from the Gucci Spring Summer 2018 campaign illustrated by Ignasi Monreal.

A tiger-sphinx creature wearing Gucci Eyewear observes women dressed in looks by Alessandro Michele, from the Gucci Spring Summer 2018 campaign by Ignasi Monreal.

Ignasi Monreal

Illustration: Ignasi Monreal

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Images: Gucci

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